SONY MOBILE COMMUNICATIONS IS BORN
SONY MOBILE COMMUNICATIONS IS BORN - Sony has completed the acquisition of Sony Ericsson, which is now in effect a subsidiary of Japanese giant going to be the core of the new division, which will be called Sony Mobile Communications.
And ‘well done. The giant of the Rising Sun has completed the acquisition of more than 50% of Sony Ericsson, transforming it into a wholly owned subsidiary of fact. Now the name Sony Ericsson will be disbanded and a new division within the Japanese company, completely dedicated to the mobile industry, will be called Sony Mobile Communications, or, more probably, by the acronym CMS. An old actually leaves the stage and enters a new point.
Sony Ericsson has been for years a prestigious brand, synonymous for many of very high quality. There were few indeed lovers of this brand products, which in the pre-iPhone could fight on equal terms with Nokia and Motorola. How do these two even though the giant Swedish-Japs could not understand in time and correctly the scope of the innovations of “Melafonino” and react accordingly, bringing it to an inevitable, as inexorable decline. With this acquisition and renaming, then, Sony finally runs for cover and resumed fully in the destiny of its mobile division, which we are sure will do everything to re-launch.
According to the press release spread, the company has every intention to further integrate the mobile phone industry as a vital element of its production, with the aim of accelerating the convergence of the lines of consumer electronics products, including smartphones, tablet , PC and TV. So Sony has also clearly understood that creating an ecosystem of interaction between all of its products and between them and the network is critical to market success.
A first indication of this is the path of the rest is seen already at the recent CES 2012, where Sony has shown PlayMemories, its cloud service, conceptually very similar to the Apple icloud, allowing you to synchronize and share files and media across all their mobile devices, TVs and PCs. The first two devices to use the new name for Mobile Communications Sony should be the new smartphone Xperia Xperia Ion and S, while the mid-range models Xperia Xperia U and Pare shown during a preview event held at the Mobile World Congress end of the month.
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